Li & Fung, the Hong Kong-headquartered multinational group, has appointed Weizhong Zhu (Wilson) as chief operating officer (COO). Zhu will lead operations across all Li & Fung's 40+ production countries, as Li & Fung pushes ahead on its digital strategy to build the supply chain of the future.

Zhu, a 31-year industry veteran, will focus on strengthening the firm's production platforms globally, ensuring consistent KPIs and driving operational excellence to serve Li & Fung's customers better.
 
Zhu's vast industry experience includes working as chief sourcing and production officer at Gymboree, EVP for Private Brand and global sourcing at Michaels Stores Inc, VP of Private Brand and global sourcing at Office Depot, and VP for global sourcing at Hudson's Bay Company. 

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Most recently, Zhu co-founded Cooper Aerobics wellness centre in China, the first fitness and wellness centre of its kind in China, and prior to that, he served as chairman and CEO of inQbrands, where he led the transition of the US subsidiary of china-based Focus Technology into a full-service brand and product agency.
 
"I'm very pleased to appoint Wilson as COO of Li & Fung, the first time we have appointed a senior executive to oversee Li & Fung's global production network," said Spencer Fung, CEO of Li & Fung.

"With the ongoing US-China trade war, Wilson's leadership comes at a critical time as our customers rely on our scale and expertise to deliver alternative sourcing strategies and mitigate any potential risk in their supply chains. I have no doubt that his leadership, coupled with his strategic and operational thinking and proven ability to deliver results make him the right person for the job. I look forward to working with him and the rest of our leadership team as we accelerate our digital strategy and three-year plan priorities and goals."