×
79 669
Fashion Jobs
LULULEMON
Regional Manager | Boston North (10-Month Contract)
Permanent · Boston
MACY'S
Asset Protection Detective, Memorial City - Full Time
Permanent · Houston
MACY'S
Asset Protection Detective, Lenox Square - Standard Part Time
Permanent · Atlanta
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Officer, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Detective, Vancouver - Full Time
Permanent · Vancouver
MACY'S
Director, Sales And Customer Experience
Permanent · Nashville
MACY'S
Asset Protection Detective, Mayfair - Full Time
Permanent · Wauwatosa
MACY'S
Asset Protection Security Guard, Southlake Mall - Standard Part Time
Permanent · Morrow
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Deer Park Outlet
Permanent · Deer Park
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Short Hills
Permanent · Millburn
ULTA BEAUTY, INC.
General Manager
Permanent · Buena Park
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Lake Stevens
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Battle Creek
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Gambrills
URBN
Urban Outfitters, Inc. Operations Manager
Permanent · RENO
URBN
Free People Assistant Visual Manager
Permanent · OAK BROOK
ESTEE LAUDER
2nd Shift Order Handler $1500 Sign-on Bonus
Permanent · Bristol
NORDSTROM
Retail Stock & Fulfillment - Beachwood Place
Permanent · Beachwood
NORDSTROM
Assistant General Manager- Bazille- Cherry Creek Shopping Center
Permanent · Denver
NORDSTROM
Asset Protection - Agent - Cherry Creek Shopping Center
Permanent · Denver
GAP
General Manager - Suburban Square
Permanent · Ardmore
By
AFP-Relaxnews
Published
Sep 23, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lil Nas X continues to smash the myth of virility with YSL Beauty campaign

By
AFP-Relaxnews
Published
Sep 23, 2022

With glossy pink lips, eyes highlighted in a sparkling shade, Lil Nas X is once again breaking the codes by stepping out to front Yves Saint Laurent Beauty's new makeup. His role, previously held by women, contributes to slowly but surely breaking down the many stereotypes and preconceptions surrounding virility, while also shaping the face of tomorrow's beauty landscape.




Don't let yourself be pigeonholed. That's one fight that Generation Z is leading masterfully, shattering many of the constraints, stereotypes and preconceptions that have loomed large in the lives of previous generations. And the 23-year-old American rapper Lil Nas X is no exception -- far from it, in fact -- using his voice to make beauty more inclusive, and freer from stereotypes. And this seems to be welcomed by the sector's major names, which no longer hesitate to shake up the codes to help bring their cosmetics to a wider audience.

Rouge Pur Couture The Bold high pigment lipstick, the latest addition to the iconic YSL Beauty range, is currently the subject of several campaigns, featuring both Kaia Gerber and Lil Nas X. The American rapper, who constantly breaks with convention, both in fashion and in beauty, proves once again that cosmetics are not -- or are no longer -- tied to gender, while simultaneously challenging many preconceived notions of virility and masculinity.

Dressed in a black leather look, jacket open on his bare torso, or sporting a transparent shirt, the American artist presents some of the luxury brand's new makeup products, including Lash Clash mascara and Rouge Pur Couture The Bold lipstick. The two products have probably not been chosen at random, since they have previously been considered as being entirely dedicated to female customers. But that was then! The campaign shows Lil Nas X in the middle of the desert, posing in front of a mirror and applying the brand's products to gain voluminous lashes and vibrant pink lips -- once again turning gender stereotypes on their head.

This is not the first -- and probably not the last -- time that the rapper has been intent on shaking up long-established norms. Whether about town or on the red carpets, the "Montero" singer refuses to bow to convention, always showing off his unique style, wearing dresses, crop tops and skin-tight jumpsuits. These outfits have the merit of getting people talking, questioning, while also reaching a large audience, irrespective of whether they're open to embracing change. One of his most emblematic and evocative looks was no doubt a lilac half-dress half-suit creation by Atelier Versace, effectively embodying this desire to not (or no longer) be defined according to a gender.

Like Harry Styles, David Banda, A$AP Rocky, Bad Bunny, Pete Davidson, Timothée Chalamet and Jaden Smith -- to name but a few -- Lil Nas X is part of a generation that is out to blur the boundaries, to push things forward, while deconstructing as much as possible the famous myth of virility.
 

Copyright © 2022 AFP-Relaxnews. All rights reserved.