Lil Nas X launches Wrangler capsule collection
today May 21, 2019
As if landing the number one spot for his track "Old Town Road" wasn't enough, the recording artist Lil Nas X has landed a major deal with Wrangler.
The rapper and singer has teamed up with the fashion brand on a limited-edition collection for men and women featuring "Old Town Road" imagery. The series spans graphic t-shirts and denim pieces such as shorts, shirts and jeans inspired by the song.
Wrangler is also offering access to behind-the-scenes footage from the "Old Town Road" music video -- users simply need to snap a photo of the back pocket of their Wrangler jeans, before visiting WranglerOnMyBooty.com (a reference to the song's lyric "Cowboy hat from Gucci, Wrangler on my booty"). The picture can then be used to unlock access to the footage.
"This is the first time our jeans are actually the key to unlocking a behind-the-scenes look at the making of a chart-topping hit," said Jenni Broyles, VP/GM, Wrangler North America, in a statement.
Lil Nas X is the latest in a string of recording artists to land a high-profile fashion campaign: rapper Cardi B unveiled her second clothing collection for the fast fashion retailer Fashion Nova earlier this month, while Quavo of hip-hop trio Migos joined forces with BoohooMAN, on a ready-to-wear clothing and accessories collection that launched back in April.
The Wrangler Lil Nas X collection is available online priced between $39-$149.
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