Lily Aldridge will feature in the new Carolina Herrera ad campaign

Victoria Secret model Lily Aldridge will be featured in photographer Marino Testino's first global ad campaign for designer Carolina Herrera, set to be published in September magazines.

Part of the ad campaign puts a focus on family, including an intimate portrait featuring two young couples smiling at a baby as it reaches for a CH Carolina Herrera purse. Peruvian-born Testino said he related to the aims of the campaign.

"It’s a South American world coming to America bringing its culture, tradition, values and sense of family and chic. It’s how South Americans like to be dressed and present themselves, but the ethos really belongs to Carolina Herrera herself,” said Testino.

In a campaign first, the ads will showcase not only apparel and accessories but also eyewear and fragrances for men and women with both the Caroline Herrera New York and CH Carolina Herrera labels.