Lime Crime expands to 300 Ulta Beauty stores

By

Robin Driver

Published
Aug 28, 2019

Cult-favorite beauty brand Lime Crime announced on Tuesday that it is rolling out 52 SKUs, including color cosmetics and hair color products, in 300 of cosmetics retailer Ulta Beauty’s locations across the US.

 
Growing from the selection of eight SKUs previously on offer in a limited number of the retailer’s stores, the Lime Crime range available at Ulta will now include the digital-first brand’s Venus Eyeshadow Palettes, Wet Cherry Lip Glosses, Plushies, Velvetines, Diamond Dews, Diamond Crushers and Softwear Blushes.
 
The products will be displayed on three-foot gondolas which will also include elements that customers can scan with Lime Crime’s recently launched augmented reality mobile app to receive a presentation of the brand’s new Venus XL 2 eyeshadow palette, delivered by the colorful Venus illustration featured on its box.

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“We've strived to create a fun and colorful world where individuality and uniqueness is celebrated, whether that be through our consumers expression of the brand, our colorful cosmetics or creating a never-before-seen experience for our fans,” said Lime Crime CEO Stacy Panagakis in a release. “We are thrilled to expand the product selection in Ulta Beauty stores to fully immerse customers in the Lime Crime universe.”
 
Founded by Doe Deere and Mark Dumbelton in 2008, Lime Crime was acquired by Tengram Capital Partners in June of last year.
 
Since launch, the brand has built up a loyal fan base with its playfully packaged vegan cosmetics and currently boasts a social media following of 4.4 million followers around the world.