×
92 628
Fashion Jobs
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
COLUMBIA SPORTSWEAR COMPANY
Digital Product Owner
Permanent · PORTLAND
KOHLS
Senior Product Manager
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Bloomingdale
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Spokane Valley
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Sunset Valley
BOARDRIDERS
Stock Supervisor - Part-Time - Jersey Gardens
Permanent · LAKE FOREST
COLUMBIA SPORTSWEAR COMPANY
Information Security Risk And Compliance Analyst
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
sr Manager Digital Product Management- Product Creation Technology
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - ny 59th st
Permanent · New York
REISS
Area Manager
Permanent ·
MACY'S
Asset Protection Detective, Francis Scott Key - Standard Part Time
Permanent · Frederick
MACY'S
Asset Protection Detective, Willowbrook - Flex
Permanent · Wayne
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Walnut Creek Broadway Plaza - Flex
Permanent · Walnut Creek
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Del Amo Fashion Center - Full Time
Permanent · Torrance
MACY'S
Asset Protection Detective, Tuttle Crossing - Standard Part Time
Permanent · Dublin
TIFFANY & CO
Full Time Branch Security Officer - Cincinnati
Permanent · Cincinnati
TIFFANY & CO
Market Vice President, Mid-Atlantic & Central Market
Permanent · Chicago
PUMA
Associate Manager, Merchandising- Footwear
Permanent · Somerville
Translated by
Nicola Mira
Published
May 5, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Linen: the 'Ultralin' campaign takes over Paris

Translated by
Nicola Mira
Published
May 5, 2016

The European linen promotional campaign will soon adorn the French capital. Following its 2013 appearance where it transformed the Place du Palais Royal into a linen field, the 'Ultralin' (Ultralinen) campaign is now descending upon the Place des Vosges, May 26 to June 5. Concurrently, 150 shops, including the BHV department store in the heart of Paris, will be outfitted in the colours of this traditional European fibre. Future campaigns will be held in Milan and London.

'Ultralin', Place des Vosges, Paris, from 26th May to 5th June


For the Parisian square, designer Philippe Nigro has devised a 250 m2 stage and linen field where visitors will walk through a succession of decorative installations up to 7 m high, which trace the fibre's transformation into a wide array of products.

Linen is under the spotlight at Cyrillus


Nearby rue des Francs-Bourgeois will be outfitted with majestic linen lanterns, and partner retailers in the area will offer a linen-based range of products. Many retailers, including Bensimon and Petit Bateau, will decorate their shop-windows with hearts inscribed with  'J'aime le Lin' (I love linen). Merci will set up its own linen field and the Cyrillus brand is already running a special feature on linen on its e-commerce site.

The BHV-Marais façade for the Ultralin' event


Large-format images of a linen field in bloom will adorn the four façades of the nearby BHV department store in Paris's Marais district. Two of the store's display windows will demonstrate the steps involved in processing linen fiber into material for a designer chair. The linen event is timed to take advantage of both the Paris' Designer Days and the European Sustainable Development Week, taking place from May 30 to June 5.

Copyright © 2022 FashionNetwork.com All rights reserved.