Lingerie Française to host French Lingerie Loft in New York
From November 2 to 4, French Lingerie Loft will take place at 305 Bleecker St, West Village, New York. The shopping event is organised by Lingerie Française¸ an organisation that represents French Lingerie brands.
Lingerie Française will bring 14 French lingerie brands to New York this November for the French Lingerie Loft. Along with showcasing French lingerie, the event will also feature a number of activities including bra fittings, lingerie workshops, nutrition tips, French cuisine courses, beauty masterclasses, yoga, and more. The event aims to give a holistic experience that will teach shoppers not only about French lingerie but also about the French way of life.
Alain de Rodellec, the head of Lingerie Française and the Chantelle Group, said that the goal of the event and of the organisation in general is to promote beautiful French lingerie around the world.
French lingerie exports to the U.S. in 2017 totalled €26 million ($30 million) and de Rodellec explained that French lingerie brands are adapting to the American market, as reported by French Morning.
The free shopping event will run from Friday November 2 until Sunday November 4 and is orchestrated by Lingerie Française (L’Association pour la Promotion des Industries de la Corseterie).
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