Lingerie label Fleur du Mal opens pop up store in New York City

By

Obi Anyanwu

Published
Oct 27, 2017

Lingerie label Fleur du Mal opened a new pop up store in New York City at 175 Mott Street.
 

The temporary store, which will be open through February 2018, carries the label’s full fall collection, as well as exclusive pieces that will only be available in store, including embroidered tulle catsuits, French lace bunny ears with veil, and flocked disco dot cat ears with veil for Halloween.

The pop up will also hold special shopping events through February. The lingerie label hosted a Read My Lips event this month with New York City-based lipsologist Beth Engerson, who performed lip readings while customers sipped cocktails and shopped the Fleur du Mal fall collection.

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Jennifer Zuccarini founded Fleur du Mal in 2012 to change the way women approach lingerie. The label offers luxury lingerie and added in 2017 swim and ready-to-wear categories to become a full fashion label.

The lingerie brand also operates an online shop and is available at top retailers such as Saks Fifth Avenue, Barneys New York, Selfridges and Net-a-Porter.