×
77 069
Fashion Jobs
MICHAEL KORS (USA) INC
Director of Marketing Technology
Permanent · East Rutherford
ESTÉE LAUDER
Senior Analyst, Business Analyst, Global R&D Technology
Permanent · New York
ESTÉE LAUDER
Account Coordinator - Estee Lauder - 40 Hrs - Macys Millenia Mall - Orlando, fl
Permanent · Orlando
ESTÉE LAUDER
Vice President, Finance & Business Management - Brand Cluster, na
Permanent · New York
ATHLETA
General Manager - nw Hwy - Park Ridge (New Store)
Permanent · Park Ridge
GAP INC
Associate Analyst, Finance (Capital Accounting)
Permanent · Albuquerque
GAP INC
Finance Manager (Strategic Growth Office)
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full - Time) - Riverhead
Permanent · Riverhead
FOSSIL
Ecommerce Operations Coordinator
Permanent · Houston
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Round Rock
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Silver Spring
L'OREAL GROUP
Director, Ecommerce Operations - l'Oreal Professional Products Division
Permanent · New York
OLD NAVY
General Manager - Liberty Center
Permanent · Liberty Township
NIKE
Manager, Vendor Management Office – Global Tech
Permanent · Beaverton
NIKE
Marketplace Operations Business Analyst
Permanent · Beaverton
NIKE
Senior Product Line Manager - Men’s Classics Footwear
Permanent · Beaverton
JCPENNEY
Asset Protection Security Specialist
Permanent · Plano
JCPENNEY
Asset Protection Specialist
Permanent · Plano
LULULEMON
Keyleader/Store Business Lead | Sawgrass Mills Outlet
Permanent · Sunrise
TAPESTRY
Area Manager
Permanent · Columbus
TAPESTRY
Manager, Human Resources
Permanent · New York
MICHAEL KORS STORES CALIFORNIA INC
Operations Manager
Permanent · Ontario
Published
Feb 13, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lipstick losing significance as an economic indicator, analysts say

Published
Feb 13, 2019

Lipstick is no longer a barometer of consumer demand analysts say, as the beauty accessory looses significance in a growing market. 

The lipstick index's reliability is being called into question almost 20 years later - Facebook: L'Oreal Paris

 
Dubbed the "lipstick index" by former Estee Lauder chairman Leonard Lauder in the early 2000s, the lipstick index's reliability is being called into question almost 20 years later. 
 
At the time the term was coined, Lauder was following a trend where women substituted expensive luxuries for practical items such as lipstick, but today the dynamics of the marketplace have shifted. 

According to marketing research company Mintel, during the great recession, lip products actually fell by nearly 3 percent, which would undermine Lauder's original thesis.
 
Still, the “lipstick effect” continues to be cited as an economic indicator with the CEO of French cosmetics giant L'Oreal using the term just this week to explain growing sales in China. 

The lipstick industry is forecast to hit $17 billion in market value by 2023, according to marketing firm TechSci Research. 
 
It’s also believed that other beauty products are what is lessening the importance of lipstick sales. In fact, nail and lip products account for just a fraction of the color cosmetics market.
 
According to Euromonitor, beauty market sales are set to surpass more than $11 million for a global value of $76 million this year. 
 

Copyright © 2022 FashionNetwork.com All rights reserved.