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Published
Jul 30, 2019
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Little Switzerland brings new Breitling concept to the Caribbean

Published
Jul 30, 2019

Little Switzerland is bringing its new 'Breitling Boutique' concept store to the Caribbean. 

Inside the new Breitling boutique in St. Maarten - Little Switzerland

 
The U.S. retailer has chosen Front Street in Philipsburg, St. Maarten, to launch its latest urban loft boutique concept in the region.
 
The concept, first launched over a year ago, was introduced to offer customers a casual, but stylish modern retro ambience to explore the brand's watches in a relaxed, unhurried atmosphere. 

The new boutique houses Breitling's entire range of timepieces, in a newly designed "loft" atmosphere, which includes the Breitling yellow alongside dark brown and beige wood floors and finishings, as well as props highlighting the various themes of air, land and sea.
 
"Breitling's decision to partner with Little Switzerland and open their first new concept boutique in the Caribbean is further evidence of both companies' commitment not only to their mutually successful relationship but also to the recovery and success of the St. Maarten market following Hurricane Irma," said Hal Tayler, CEO of Little Switzerland, in a news statement.
 
Th Breitling Boutique in St. Maarten replaces an earlier iteration of the Breitling Boutique, which Little Switzerland opened in 2013 in a location next door.
 
Little Switzerland currently operates over 30 luxury watch and designer jewelry stores throughout the Caribbean, including the Patek Philippe Showroom in St. Thomas and Boutiques for Breitling, Omega, TAG Heuer, Tiffany & Co. and David Yurman throughout the Caribbean.
 
Established in 1954, it has been the Caribbean's pre-eminent jewelry retailer for over sixty years.

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