×
41 532
Fashion Jobs
MACY'S
Product Manager – Discovery
Permanent · New York
MACY'S
Senior Consultant- Talent Assessment And Measurement
Permanent · New York
MACY'S
Macy’s Herald Square, New York, ny: Operations Manager
Permanent · New York
MACY'S
Macy’s Queens Center, Elmhurst, ny: Sales Manager Cosmetics & Fragrances
Permanent · New York
MACY'S
Manager, Store Strategy And Experience
Permanent · New York
BLOOMINGDALE'S
New Store - Gift Registry Consultant
Permanent · San Jose
BLOOMINGDALES.COM
Business Sales Manager - Bloomingdale’s Flagship Aventura Mall, fl
Permanent · Aventura
BLOOMINGDALE'S
Operations Manager, Bloomingdale’s, 59th Street Flagship Nyc
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Dallas
GAP INC
Staff Analyst - Inventory Control Analytics
Permanent · Albuquerque
L'OREAL GROUP
sr. Manager/Director - Raw Material Strategy
Permanent · Clark
L'OREAL GROUP
Executive Director/Avp of Shopper Marketing For l'Oreal Paris Cosmetics
Permanent · New York
ULTA BEAUTY
General Manager-Jefferson Valley Mall
Permanent · Yorktown Heights
SAKS FIFTH AVENUE
Manager, Personalization Strategy
Permanent · New York
ADIDAS
Key Account Manager, Lect
Permanent · New York
ADIDAS
Finance, Senior Manager - Yeezy
Permanent · Portland
ADIDAS
Key Account Manager- Skate Influencer
Permanent · Los Angeles
ADIDAS
Key Account Manager- Foot Action
Permanent · New York
ADIDAS
Manager, Product Owner - Yeezy
Permanent · Portland
ADIDAS
Sales Director, Fashion Key Accounts And Field
Permanent · New York
JCPENNEY
Financial Analyst - Supply Chain Finance
Permanent · Plano
GAP
District Manager- Houston
Permanent · Houston

Liverpool ink kit supply deal with Nike

By
AFP
Translated by
Nicola Mira
Published
today Jan 8, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Premier League football club Liverpool FC, winner of the latest edition of the Champions League, announced on Tuesday that US sport giant Nike will be its kit supplier from the 2020-21 season.


Liverpool lifted the Champions League trophy in Madrid on June 1 2019, after defeating Tottenham Hotspur in the final - AFP/Archives / JAVIER SORIANO


The value of the contract between Liverpool and Nike was not specified but, according to British media, the Reds hope to pocket up to GBP70 million (€82.2 million) per season with this five-year deal ending in 2025, which includes an extremely significant variable component.

Since 2015, the Premier League club has been outfitted by another US sportswear company, New Balance. “Our iconic kit is a key part of our history and identity,” said Billy Hogan, Liverpool’s chief commercial officer.

“We welcome Nike into the Liverpool FC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fan base,” he added.

Unlike the previous contract with New Balance, and the majority of the kit deals struck by Europe’s elite football clubs, Liverpool’s new deal provides for a relatively low fixed income but a much higher variable part.

In addition to a guaranteed minimum of GBP30 million (€35 million) per season, the Reds would pocket 20% of net merchandise sales, notably match jerseys, and earn various bonuses should they win the Champions League or clinch the Premier League title, according to British media.

Successful case against New Balance 



“The difference is that clubs normally earn a 7.5% commission on the sale of game kit and other merchandise,” explained Kieran Maguire, a specialist in football economics, talking on Sky Sports.
“With the new Nike deal, Liverpool will earn 20%. The club closely analysed the figures and estimated it will earn more with Nike [than with New Balance],” he added.

Nevertheless, the figures remain distant from the €150 million raked in each season by FC Barcelona through their deal with Nike, or the €120 million netted by Real Madrid from Adidas.

To terminate the contract with New Balance and team up again with the US sport giant based in Eugene (Oregon), the club managed by Jürgen Klopp has had to go to court.

New Balance argued in fact that a clause in the contract with Liverpool allowed it to extend the deal by another five years if it matched a competitor’s bid. But a British court ruled in favour of Liverpool last October, recognising that New Balance does not have at its disposal the same worldwide distribution network and marketing resources that Nike offers.

Liverpool have not been crowned league champions since 1990, and are currently dominating the Premier League with a 13-point advantage over their nearest rivals, Leicester, and also have one game in hand.

Copyright © 2020 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.