Liza Koshy partners with Fabletics for first activewear collection
Fabletics, the activewear brand co-founded by Kate Hudson, has launched its newest collaborative collection of the year with comedy actress and TV host Liza Koshy.
Launched on January 1, the collection offers a variety of streetwear-inspired leggings and sports bras, sweatpants, joggers, and outerwear pieces, including customizable pieces, like a convertible jacket, reversible sports bra, and adjustable pants.
Offered in a neutral palette, pieces are accented with neon trim, reflective aspects and color-blocking, as well as prints and patterns like marble and tie-dye. Special performance features of the collection include signature Fabletics compression fabrics on leggings; different necklines and impact levels in sports bras; and features like pockets, zips and packable hoods in apparel.
Sizes in the collection range from XXS to 4X, with Fabletics' VIP member prices starting at $34.95.
"After this last year, I know we all share a mutual goal of not going back, but rather moving forward with comfort and confidence," Koshy said.
"I'm a big fan of how Fabletics empowers women to feel confident about themselves and their bodies. We designed our line with that spirit in mind—because you deserve to feel as powerful as you are and always will be."
To promote the collection, Fabletics created a dance commercial featuring Koshy filming a choreography in reverse "to underscore the theme of 'no going back'," the brand said.
The Liza Koshy for Fabletics collection is available on fabletics.com and in Fabletics retail locations across the U.S.
Previous Fabletics collaborators throughout 2020 included comedian Kevin Hart, who helped debut the first Fabletics collection for men, as well as repeat collaborators Demi Lovato, Maddie Ziegler and Kelly Rowland.
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