Loewe opens new Los Angeles flagship on Rodeo Drive
Behind a turquoise ceramic facade, the new flagship of the luxury brand Loewe in Los Angeles opened a few days ago. A boutique with the appearance of an art gallery, now open at 327 North Rodeo Drive.
This new opening on Rodeo Drive is inspired by the 'Casa Concept' dear to artistic director Jonathan Anderson and offers a retail approach largely inspired by art galleries.
The decor is based on a refined and soft setting, in shades of cream, punctuated by design and colorful armchairs, and awakened by a large illustrated carpet, marble furniture and by the repetition of ceramic tiles in blue, brown and white.
The store features two art pieces made by Nairy Baghramian, an Iranian artist living in Berlin, as well as pieces by other artists such as Peter Voulkos, Joanna Constantinidis and Paul Pfeiffer, the American artist who created a lifesize bust of singer Justin Bieber. A work adored by Anderson and now on display in the Los Angeles store.
Visitors can discover the accessories and handbag collections, displayed on high shelves, while ready-to-wear occupies the back of the store and shoe collections can be found in a dedicated lounge.
The Loewe brand now has two locations in Los Angeles. The first was opened in the luxury mall of South Costa Plaza, about 30 minutes from Los Angeles, and is already offering a similar decor. This retail strategy differs from other luxury houses, which tend to establish themselves in Beverly Hills before opening at South Costa Plaza.
Last September, Loewe also unveiled the new design of its New York Soho store.
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