London's O2 Icon Outlet reports successful trading year

By

Nigel TAYLOR

Published
Jan 5, 2023

Icon Outlet, part of Greenwich Peninsular’s famed O2 entertainment district and shopping destination, said Thursday it “is looking ahead to a successful 2023” following a strong 2022 retail trading performance.

The centre, owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, saw outlet shopping sales jump 28% compared to 2019.

Importantly, there was also a “record-breaking” December for outlet shopping, with like-for-like sales up 17% compared to 2019, showing the centre recovered strongly from the dark days of the pandemic.

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‘Super Saturday’ weekend (17/18 December) and Boxing Day (26 December) were also its biggest days for sales since opening, with a like-for-like uplift of 11% versus 2019.

Overall, like-for-like sales jumped 16% in 2022 compared to 2019, a 12% rise on weekly average sales and an average spend increase per customer of 16%.

Standout new openings and brand signings in 2022 totalled over 54,000 sq ft, and included Superdry and Claire’s as well as a number of short-term activations for high street brands such as Reiss and for K-pop superstars BTS, whose pop-up featured music-themed merchandise.