Jan 5, 2023
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London's O2 Icon Outlet reports successful trading year

Jan 5, 2023

Icon Outlet, part of Greenwich Peninsular’s famed O2 entertainment district and shopping destination, said Thursday it “is looking ahead to a successful 2023” following a strong 2022 retail trading performance.

Icon Outlet at London's O2

The centre, owned and operated by Waterfront Limited Partnership, a joint venture between AEG and Crosstree Real Estate Partners, saw outlet shopping sales jump 28% compared to 2019.

Importantly, there was also a “record-breaking” December for outlet shopping, with like-for-like sales up 17% compared to 2019, showing the centre recovered strongly from the dark days of the pandemic.

‘Super Saturday’ weekend (17/18 December) and Boxing Day (26 December) were also its biggest days for sales since opening, with a like-for-like uplift of 11% versus 2019.

Overall, like-for-like sales jumped 16% in 2022 compared to 2019, a 12% rise on weekly average sales and an average spend increase per customer of 16%.

Standout new openings and brand signings in 2022 totalled over 54,000 sq ft, and included Superdry and Claire’s as well as a number of short-term activations for high street brands such as Reiss and for K-pop superstars BTS, whose pop-up featured music-themed merchandise.

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