Longchamp reports 16% increase in revenue

By

Anaïs Lerévérend

Published
Feb 14, 2013

The luxury leather goods specialist, Longchamp, has continued to thrive this year, largely thanks to its international development. After a 22% increase in revenue for 2011, the French fashion house has reported a 16% increase for this year, totalling 454 million euros in turnover. The increase is mostly driven by the brands retail development, which has helped ensure that the European, American and Asian markets are all in the green.

Between stores and concessions, Longchamp opened no less than 100 points of sale in 2012 and now counts 252 stores across the world. The fashion house is hoping to keep up this pace for 2013, but is looking to alter ratios so that two thirds of its points of sale are Longchamp’s own stores.

Considered the driving force behind the company’s growth, the Asian and American markets will be particularly prosperous for the brand. Longchamp is expecting to open six or seven stores in China in the spring, as well as a store in Miami and another in Brasil. In Europe, a store opening in Geneva is on the cards as well as a 450 m2 store on London’s regent street, due to open in September. As far as the brand’s oldest market of France, an opening in Rouen could be on the horizon but the main focus is renovating Longchamp’s existing stores.

To support company growth, Longchamp has invested in its logistics. A new 23,000m2 logistics centre is under construction in Segré, a facility that will be double to size of what the company is currently working with.