×
31 912
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · La Habra
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Crystal Mall
Permanent · Waterford
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
JCPENNEY
Product Manager - Site Management Tools & Cms
Permanent · Plano
JCPENNEY
Financial Planning Senior Analyst - Stores Finance
Permanent · Plano
JCPENNEY
Central Investigations, Crisis Response / Remote Monitoring Technician - Asset Protection
Permanent · Plano
FOOT LOCKER
Senior Product Manager (Membership)
Permanent · Chicago
FOOT LOCKER
Security Guard
Permanent · New York
Translated by
Nicola Mira
Published
Jul 14, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Longchamp reverses course in Russia

Translated by
Nicola Mira
Published
Jul 14, 2020

The Russian division of French leather goods brand Longchamp went into liquidation on July 3, after its 135 m2 flagship inside Moscow's GUM department store closed down at the end of June, according to local media. Longchamp was contacted by FashionNetwork.com in Paris, but has declined to comment.


The Longchamp flagship store inside GUM in Moscow has closed down - GUM


According to Russian business daily Kommersant, Longchamp will only have a digital retail presence in Russia, via its e-shop. Longchamp’s Russian division was created in 2014, when the brand took over the business of two long-established franchisees in Moscow and St Petersburg. A second store opened in the Russian capital in 2017.

In 2019, the division reportedly generated a revenue of €3.28 million (RUB263.4 million), but suffered losses for €260,000. The lockdown imposed in Russia in the spring, and the slow recovery that followed, put the company’s cash flow under severe pressure. A problem that isn’t felt in Russia alone, since Longchamp recently closed down its Madrid flagship, according to Spanish news site El Confidencial.

Last year, Longchamp adopted a new monogram logo as it launched the Longchamp LGP urban line. In the autumn, the brand secured a slot in one of Milan’s most coveted high-footfall locations, the covered passage linking Piazza Duomo with the La Scala opera house, where it opened a 95 m2 store.

Last February, Longchamp’s Creative Director Sophie Delafontaine unveiled a memorable collection in New York, a fresh take on the brand’s 70s style. Longchamp is currently said to employ over 3,000 people, nearly half of whom are working in France.
 
 

Copyright © 2021 FashionNetwork.com All rights reserved.