Lou & Grey adds workout wear to its line of casual offerings

By

Rebecca Taras

Published
Sep 6, 2017

Ann Taylor's more laid-back sister brand Lou & Grey added a new line of activewear called FORM to its existing line of lounge and casual wear.

The affordable collection ($44.50 to $128) is divided into three sections based on activity level: high impact (think running and spinning), low impact designed for yoga and barre classes, and anytime, which translates to athleisure — such as metallic windbreaker ($98), sheer tee ($55) and drawstring jogger pants for $69.50.

While it’s not advertised as such, there’s no doubt that Lou & Grey’s campaigns appeal to a millennial market (it's cited on copious Millennial-focused blogs like Making It Millennial), proving the addition of FORM is a smart move as the athleisure and health-conscious trends continue to have weight in the industry.