Louis Vuitton succombs to the charm of bloggers

By

Florent Gilles

Published
Dec 10, 2012

Louis Vuitton has launched a viral campaign for its new mini accessories collection called “Small is Beautiful”, due in stores in January. Keeping in line with the brands recent affinity for all things sixties, the stop-motion film features three international bloggers and fashion it-girls Hanneli Mustaparta, Miroslava Duma and Elin Kling, all of whom are very used to working with luxury fashion houses.

Louis Vuitton presents "Small is Beautiful!" from Louis Vuitton on Vimeo.