×
74 293
Fashion Jobs
SACK OFF 5TH
Asset Protection Guard
Permanent · FARMINGTON HILLS
JCREW
Merchandise Planner
Permanent · New York
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Part Time
Permanent · Pleasanton
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Investigator, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Coronado Center - Part Time
Permanent · Albuquerque
MACY'S
Asset Protection Detective, Roosevelt - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Manager, Merchandise Execution
Permanent · Aventura
MACY'S
Manager, Asset Protection
Permanent · Capitola
MACY'S
Manager, Merchandise Execution
Permanent · Boca Raton
UNDER ARMOUR
Stock Teammate, Part-Time 5am Shift, $15 Per Hour
Permanent · TANNERSVILLE
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODSTOCK
URBN
Assistant General Manager (m&v)
Permanent · GLEN MILLS
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
L'OREAL GROUP
Analyst - Supply Chain
Permanent · Streetsboro
L'OREAL GROUP
Payroll, Senior Business Analyst (IT Liaison) – l’Oreal Corporate Payroll
Permanent · St. Petersburg
L'OREAL GROUP
Senior Manager- Human Resources, Luxe Supply Chain
Permanent · South Brunswick Township
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Stanford
Permanent · PALO ALTO
ROSS
Store Protection Specialist
Permanent · Tampa
ROSS
Store Protection Specialist
Permanent · McAllen
By
Reuters
Translated by
Cassidy STEPHENS
Published
Nov 25, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Louis Vuitton tests its first home store in Shanghai

By
Reuters
Translated by
Cassidy STEPHENS
Published
Nov 25, 2022

Louis Vuitton announced on Friday the opening of a home furnishing and interior design store in Shanghai, a first for the French luxury brand. The label is looking to expand the range of products it offers to its wealthy Chinese customers. The store is located in a building near Nanjing Lu, the city's main high-end shopping street. It is due to open on Monday and will be accessible by appointment only.


Reuters


Louis Vuitton, the flagship brand of the LVMH group, plans a trial period of a few months before making a decision on whether to make the store permanent.

No labels were visible during a press tour of the store, but a Louis Vuitton employee said a chair designed by the Campana brothers was priced at more than 700,000 yuan (about 94,000 euros) and a small lamp at 10,500 yuan.

Another smaller building is dedicated to the presentation of creations by Frank Chou, the first designer chosen by Louis Vuitton to enrich its "Nomadic Objects" collection.

Last month, the brand opened a store in Chengdu, in southwest China, that includes an exhibition space and a restaurant.

"LVMH is striving to (...) reposition itself as a contemporary luxury brand by testing new things that resonate with dynamic Chinese millennials and Generation Z consumers," comments GlobalData analyst Bobby Verghese, who believes the group's desire to diversify into home furnishings and decorations, particularly in China, is relevant.

"Unlike their predecessors, who prioritized privacy, Gen Y 'digital immigrants' and Gen Z 'digital natives' are not averse to flaunting their lifestyles on social media," he explains. "LVMH is looking to gain an advantage by entering this emerging segment first."


 

© Thomson Reuters 2023 All rights reserved.