Lucky Brand, Laura Ashley launch fashion collaboration

By

Jennifer Braun

Published
Mar 10, 2023

Premium denim and lifestyle brand Lucky Brand has teamed up with Laura Ashley to launch a limited-edition women's fashion collaboration, debuting with the release of one of two expected capsules.

The 15-piece collection merges Laura Ashley’s rich history in textile design, known worldwide since 1953 for its iconic floral prints, with Lucky Brand’s hallmark denim pieces.  

The collection is characterized by jeans, dresses, shirting, shorts and jackets, embellished with patchwork, embroidery and floral patterns. A collection standout is the festival-ready denim corset lined in a pink floral print, as well as a pair of mid-rise distressed denim boy shorts, and '90s-style loose jeans. 

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Other collection staples include a coordinating trucker jacket and jeans adorned with faded floral accents, spring-ready white denim shortalls with embroidered blue florals and two workwear-inspired sleeveless coverall shorts in floral prints.

Completing the collection is a floral midi dress and jumpsuit set, floral corset blouses, a tiered baby-doll dress featuring complimentary prints, and two boyfriend-style relaxed button-down shirts with floral patches.

The collection is available now in Lucky Brand stores and online at luckybrand.com and lauraashleyusa.com, with a second collection expected to launch this summer. Prices range from $79.50 to $139. 

"Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship," said Lucky Brand CEO, Natalie Levy. "This collaboration is an exciting opportunity to emphasize our combined commitment to quality, comfort, and style while creating apparel people will want to love and wear for a long time." 

"Laura Ashley is delighted to see this collaboration come together with Lucky Brand," added Carolyn D'Angelo, senior managing director, brand operations, Gordon Brothers and president, Laura Ashley global. "We are excited to work with brands that continue to be inspired by the legacy of Laura Ashley. As we reach our 70th Anniversary this year, it's amazing to see how this collection reimagines the iconic heritage prints across modern designs."