Published
Jul 12, 2016
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Lucy launches plus size activewear collection

Published
Jul 12, 2016

Lucy has expanded into plus sizes, offering what it has dubbed Extended Sizing, or sizes 1x-3x.

Extended Sizes collection. Photo: Lucy.


"Active women come in many sizes, and we're excited to now say that [L]ucy does, too," says Laurie Etheridge, President.

Unlike other active brands that just grade up their patterns to include plus sizes, Lucy developed the styles from scratch using a plus size fit model.

"We wanted to create a product specifically for this customer," said Stacey Keetell, Product Development Manager. 

Keetell detailed the development process, saying "We meticulously developed each style and fit it on a 2X model so that we could be sure that every feature, whether for performance or style, was in the right place. By ensuring that the proportions & cut lines were strategically engineered, we were able to make a garment that not only flatters, but moves and performs with her throughout her activity."

Lucy's attention to fit is helping the line sell by advertising legging waistbands that won't roll down and tops that won't have drooping armholes and necklines.

Key Lucy styles included in the plus size line include the Studio Hatha Capri Legging, the Fitness Fix Tank and the Workout Tee. The collection is available in select stores and online.

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