×
41 489
Fashion Jobs
ROSS STORES
Senior Business Analyst, Microstrategy
Permanent · New York
ROSS STORES
Senior Business Analyst
Permanent · New York
ROSS STORES
Area Loss Prevention Manager (Alpm)
Permanent · Pittsburg
ROSS STORES
Business Analyst
Permanent · New York
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK

LuisaViaRoma joins forces with Chinese luxury e-tailer Secoo

Translated by
Nicola Mira
Published
today May 9, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Renowned Florentine multibrand retailer LuisaViaRoma and Secoo, one of China’s leading luxury e-tailers, have announced a partnership deal that is expected to become operational by mid-June, a key element in the internationalisation strategy being deployed by both parties.
 

LuisaViaRoma is featuring the Tom Sachs x Nike Mars Yard Overshoe model for a select clientèle - Facebook


The deal will enable the Florentine store, led by Andrea Panconesi and celebrating its 90th anniversary this year, to connect 500 out of the 600 labels it distributes, especially those on its e-shop, with the millions of high-end customers on Secoo.
 
The Chinese luxury e-tailer “will establish a more robust brand portfolio, tapping the 500 fashion and luxury brands linked with the Florence-based retailer. In return, Secoo will put at LuisaViaRoma’s disposal its know-how in the fields of mobile payments, order fulfilment and logistics,” stated the two companies in a press release.

Last year, LuisaViaRoma devised an international expansion plan hinging on a series of agreements with leading foreign partners, in order to deploy growth strategies in high-potential markets.
 
Secoo, founded in 2008 by Rixue Li, is also pursuing a strategy of international expansion. It opened a branch in Milan, which Secoo regards as a key city for the luxury industry, and last year it appointed  Federica Marchionni as international general manager.
 
According to Marchionni, “with Secoo’s 27 million high-end consumers, this collaboration is a win-win strategy which will enable both companies to exploit the web-based opportunities emerging in China. While LuisaViaRoma will strengthen its reputation in China, Secoo will consolidate its relationship with luxury labels.”
 
Secoo sells a vast range of products, from watches to cars, and has a catalogue of 300,000 items from over 3,000 international and Chinese brands. In 2018, the group generated a revenue of $783.6 million, equivalent to a 44% growth over 2017. As for LuisaViaRoma, in 2018 it reported a revenue of €124 million, 95% of which was generated online. To fête its 90th anniversary, it has announced a major show in Florence during Pitti Uomo, organised by Carine Roitfeld.

Copyright © 2019 FashionNetwork.com All rights reserved.