May 17, 2023
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Lululemon creative director Phil Dickinson passes away

May 17, 2023

Lululemon Athletica SVP and global creative director Phil Dickinson has passed away, according to multiple reports. The cause of his death was not disclosed.


The sportswear industry executive joined the Canadian activewear brand in April, 2022, where he was charged with leading its global creative strategy and roadmap for product design, building upon the work of Lululemon’s design team. He reported to Lululemon's chief product officer, Sun Choe.

Prior to joining Lululemon, Dickinson served in various executive roles across sporting goods and fashion. In 2007, he served at Nike as global creative director of football, followed by a stint as global creative director of Nike sportswear from 2010. In 2011, he went on to lead the comeback of the Umbro brand as VP and creative director of Umbro at Nike, before founded the London-based design agency Some Ideas in 2013.

After nine years, he joined the UK apparel brand Superdry as creative director before joining Lululemon in a similar role that year. 

“We are heartbroken by the loss of our colleague and friend, Phil Dickinson,” said Calvin McDonald, CEO of Lululemon, in a statement.

“Phil was a visionary and inspiring leader who will be remembered for his positive impact on his teams and the company. We are focused on supporting his family during this difficult time and ask that others join us in respecting their privacy.”

A replacement for Dickinson is yet to be announced by the company.

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