Lululemon debuts first store in Mexico
Lululemon is taking its presence in Mexico to a new level. A year after launching in the country with a showroom in Polanco, Mexico City, the Canadian workout clothing brand has announced on social media the opening of its first Mexican store on Wednesday 21 March at the Artz Pedregal shopping mall in Mexico City.
The brand’s first shop in Mexico will showcase its men’s and women’s clothing and accessories collections, designed for a variety of sports activities including yoga, running and training.
The opening of the first store comes almost a year after the company’s arrival in Latin America. In 2017, Lululemon opened its first location in the region in the luxurious Polanco neighbourhood in Mexico City in partnership with Grupo Exalta, a Mexican company that also works with beauty brand Crabtree & Evelyn. The showroom has become a platform for the wellness community, offering a series of fitness and wellbeing events.
Elsewhere in Latin America and the Caribbean, Lululemon has also a store in Puerto Rico, inside the Mall of San Juan.
Whilst the opening in Mexico represents a new international step for the brand, the move comes amid several changes at the company.
In February, the company announced the departure of CEO Laurent Potdevin, saying he had “fallen short” of standards of conduct. Whilst the search for a new CEO continues, Glenn Murphy, chairman of the board, is working with three other directors to ensure the company reaches its targets for the year. Lululemon hopes to hit $4 billion in sales by 2020.
Lululemon Athletica Inc., founded in 1998, has showroom and stores in the US, Ireland, Germany, France, the UAE and the UK, among other countries. In financial year 2017, the Canadian company posted revenues of $2.3 billion, up 6% on the previous year.
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