Lululemon launches Lululemon Studio

By

Jennifer Braun

Published
Oct 6, 2022

Canada’s Lululemon launched on Wednesday a new platform offering fitness content, community and products. 

Dubbed 'Lululemon Studio', the platform is accessible via the Lululemon Studio Mirror, app and in-person experiences. It builds upon the more than 10,000 on-demand and live-streamed classes available with a Mirror subscription and marks the next chapter for its current Mirror offering, as it evolves to become part of Lululemon Studio.

Lululemon Studio also goes beyond with content from some of the most notable fitness and wellness partners across North America including Aarmy, Y7 Studio, Dogpound, Forward__Space, Pure Barre, Rumble, AKT and YogaSix. All the while, Members can sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on Lululemon product, early access to Lululemon events, and more.

“Our guests’ fitness needs have evolved and Lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America,” said Nikki Neuburger, chief brand officer, Lululemon. 

“Lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both.” 

Lululemon also introduced on Wednesday the new Lululemon Membership program. The free Essential Membership program offers shopping perks, community experiences, and access to select Lululemon Studio classes at no cost. Members also get early access to product drops, receipt-free returns in store, and more.

Meanwhile, Lululemon’s Studio Membership offers all the Lululemon Essential Membership benefits, as well as unlimited access to content from Lululemon Studio and its partners, 10% off Lululemon purchases, and more. Lululemon Studio Membership is available for $39 USD/month and requires the Lululemon Studio Mirror.

“Mirror has always been one of the most flexible platforms that can adapt to changing fitness trends. With Lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, chief executive officer, Lululemon Digital Fitness. 

“We see Lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”