Lush opens flagship store on London's Oxford Street

Lush, the beauty brand that focuses on handmade products and is known for its ethical buying, as well as its fun bath bombs and scrubs, has opened its largest shop in the world on London's Oxford Street.

The store is 13 times larger than Lush's international shop average, measuring 9,500 ft². It stretches over three floors and will sell all of Lush's product ranges, including more than 200 new products launching exclusively in the store. The store opens as Lush celebrates 20 years in business.

The company has also launched an app together with digital product studio ustwo. The new app delivers product information direct to customers and significantly boosts Lush's digital offering. "Working in such close collaboration with ustwo gave us the opportunity to create something really great together, that benefits from ustwo's experience in delivering great mobile experiences coupled with the brand knowledge and design/creative input from Lush it made for a formidable team," said Adam Goswell, Lush Digital, Product Owner.

Lush opens flagship store on London's Oxford Street

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