×
89 127
Fashion Jobs
URBN
Urbn IT Business Systems Analyst, Merchandising Systems
Permanent · PHILADELPHIA
URBN
Free People: Senior Buyer, Denim/Bottoms
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Teammate, Part-Time, Starting Pay $15 Per Hour
Permanent · TULALIP BAY
COLUMBIA SPORTSWEAR COMPANY
Operations Manager - Swing Shift
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Detective, Full Time, Roosevelt Field
Permanent · GARDEN CITY
BLOOMINGDALE'S
Manager, Sales - Fine Jewelry
Permanent · ORLANDO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Bloomie's
Permanent · FAIRFAX
ADIDAS
Retail General Manager Adidas - Sawgrass Mills 6156, Sunrise, fl
Permanent · SUNRISE
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · PALO ALTO
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TUCSON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
URBN
Free People Associate Merchandise Planner
Permanent · PHILADELPHIA
BATH & BODY WORKS
Manager, Public Relations & Influencer
Permanent · REYNOLDSBURG
COLUMBIA
International Marketing Manager
Permanent · PORTLAND
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
Published
Mar 25, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Luxe body Walpole works to create ‘virtual Bond Street’

Published
Mar 25, 2020

Walpole, the trade body for the British luxury sector, has launched a campaign to help high-end brands drive online sales during the lockdown.
 

Bond Street - Image: Publica


Walpole said it will work collaboratively with its more than 250 luxury members to establish a ‘virtual Bond Street’.

The project involves promoting brands’ online shops across its platforms, including hosting an online directory of members’ virtual shops on its website and Instagram, and featuring brands’ activities on its digital newsletter.

“By working together, we will have a bigger platform to cut through the uncertainty, with the message being: you may not be able to get to the shops, but you can still support your favourite brands online,” Walpole said.

A dedicated hashtag, #BuyOnlineLuxury has been set up for brands to use and members’ stories will be shared via Instagram Highlights.

To participate, brands are being asked to send a selection of images, details of any special offers they are including, such as free delivery, and key messages they would like to share.

High-end retailers including Harrods, Selfridges, Gieves & Hawkes, Dunhill, Fortnum & Mason, Smythson, Burberry, Net-A-Porter and Estée Lauder are some of Walpole's members.

In addition to collectively losing millions pounds in sales due to social-distancing and tighter measures on non-essential retail, many luxury brands will suffer from Italy’s decision to close non-essential manufacturing factories.

For example, Burberry said last Thursday that trading has deteriorated significantly over the last couple of months due to the coronavirus pandemic. The fashion giant expects sales to plunge by as much as 80% in the few remaining weeks of its financial year. 

Copyright © 2022 FashionNetwork.com All rights reserved.