Lyst strengthens senior team, founder becomes chairman, COO is new CEO

By

Sandra Halliday

Published
Jul 13, 2022

Global fashion shopping search engine and app Lyst has announced that its founder and CEO Chris Morton is becoming Executive Chairman and will focus exclusively on strategy, partnerships and financing initiatives. 

And as of September, its COO Emma McFerran — an eight-year veteran of the business — will become CEO. She’s overseen the company’s transformation into an app-first business, “helping make [it] the most downloaded premium fashion app in the US and UK in 2021”.

And there’s more change with the business saying that Liz Kistruck is its new CFO. She was formerly a senior leader at Expedia for over a decade and “joins a stellar C-suite of female and male platform industry leaders from Amazon, Spotify, Just Eat and Net-A-Porter.” 

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The company said that with it “growing strongly” and the online fashion market accelerating, these changes “reinforce Lyst on its trajectory as a category-leading fashion platform”. 

Morton said: “As Lyst continues to grow, it's increasingly clear that we have a unique opportunity ahead of us — my biggest fear is that we don't take advantage of it. At 200 million annual shoppers, Lyst’s fashion audience is one of the largest anywhere in the world. The market is accelerating and changing fast in the current environment — both of these offer tremendous tailwinds for our business. I want to focus 100% on supporting our company strategically at this key moment for us.”