×
40 605
Fashion Jobs
SAKS FIFTH AVENUE
Senior Business Analyst
Permanent · New York
HUDSONS BAY
Marketing Manager, Centre Core
Permanent · Brampton
OFF 5TH
Ecommerce Specialist
Permanent · New York
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Edmonton
HUDSONS BAY
Asset Protection / Loss Prevention Investigator
Permanent · Regina
HUDSONS BAY COMPANY (HBC)
Senior Manager - Sales Audit & Bank Card
Permanent · Bengaluru
HUDSONS BAY
Executive iN-Store Logistics And Marketing Manager
Permanent · Victoria
HUDSONS BAY
Manager, Brand Marketing
Permanent · Brampton
HUDSONS BAY
Senior Manager, Customer Experience And Service - Home
Permanent · Brampton
SAKS FIFTH AVENUE
Office Manager
Permanent · Chicago
HUDSONS BAY
Assistant General Manager
Permanent · Edmonton
SAKS FIFTH AVENUE
Store Merchandising Associate
Permanent · Indianapolis
HUDSONS BAY
Buyer, Mens Denim
Permanent · Brampton
HUDSONS BAY
Office Administrator / Clerical; Evening Shift
Permanent · Richmond
HUDSONS BAY
Advertising Compliance Manager
Permanent · Brampton
SAKS FIFTH AVENUE
Sales Manager - Cosmetics Chicago
Permanent · Chicago
JCPENNEY
Financial Planning & Analysis Senior Manager - Stores Finance
Permanent · Plano
JCPENNEY
Senior Business Analyst - Omni-Channel Pricing
Permanent · Plano
JCPENNEY
Manager, Influencer Marketing
Permanent · Plano
JCPENNEY
Technical Project Manager 2 - Merchandise, Design & Sourcing Systems
Permanent · Plano
JCPENNEY
Technical Project Manager - Omnichannel Pricing
Permanent · Plano
VF
Icebreaker: Head of Regional Marketing
Permanent · Denver

MAC and Caitlyn Jenner collaboration raises $1.3 million

Published
today Oct 29, 2016
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Caitlyn Jenner and MAC’s lipstick collaboration, first released in April of 2016, has raised over $1.3 million for the MAC AIDS Fund’s Transgender initiative. 100% percent of the sales from Caitlyn Jenner’s “Finally Free” limited-edition lipstick shade went towards the initiative.

Caitlyn Jenner for MAC Cosmetics - Courtesy MAC Cosmetics


MAC AIDS Fund Chairman and Group President, Estee  Lauder Companies Inc, stated “At M∙A∙C, community and inclusion have always been part of our brand — our culture and our business model. Since 1994, we have donated over $440 million via our M∙A∙C AIDS Fund to fight HIV/AIDS across the world. Today, we are so proud to build on our heritage and partner with Caitlyn Jenner to deepen our support to organizations working to end stigma against transgender people and provide trans individuals with the healthcare and a quality of life that they deserve.” 

The light pink shade was sold in select MAC stores, as well as via the company’s online website. All the profits raised from the collaboration will be divided among 21 different organizations across the country that support transgender issues. These programs will focus on access to health care, human rights, civil rights, economic empowerment, and job readiness of the transgender community.

Jenner spoke about her partnership with the global make-up company in a press release. “Transgender people have had unprecedented visibility in the last few years, but it hasn’t always benefited trans people, particularly those most in need.” Jenner said, “With M•A•C I’ve found a partner that demonstrates a real commitment to the funding of transgender specific organizations and projects.”

Caitlyn Jenner came into the public eye as Bruce Jenner, an ex-olympian who won a gold medal in the decathlon. Jenner fathered two children with reality TV star Kris Kardashian. His daughters Kendall and Kylie Jenner are both extremely successful models/social media personalities/entrepreneurs. Bruce Jenner first announced his transition to a woman in April of 2015. Since then, Caitlyn Jenner has been a strong advocate for the trans community.

Copyright © 2020 FashionNetwork.com All rights reserved.