Macy's expands lower-cost offering with 37 openings

By

Jennifer Braun

Published
Mar 23, 2022

Macy’s announced on Tuesday that it is expanding its Backstage retail concept locations across the country this spring. 

From April 9 through June 2022, Macy’s will open 37 new Macy’s store-within-store Backstage locations nationwide. The retail spaces range from 11,000 to 16,000 square feet and offer shoppers another way to shop at low prices. Backstage offers apparel for women, men, and children, as well as a wide range of toys, housewares, beauty products, designer handbags, and  activewear, plus more.
 
In particular, Macy’s will open a Backstage inside the iconic Macy’s State Street flagship store in Chicago on April 9, and will also expand to Macy’s New York City flagship store, Herald Square, with over 15,000 square feet of dedicated store within store retail space in May. Other locations opening in April include in Macy’s Kenwood Towne Centre, Macy’s Mall of Georgia, and Macy’s Santa Maria Town Center, among others. 

Macy’s accelerated its off-mall, small format expansion last year with two new free-standing Backstage locations in Dallas, TX and three Market by Macy’s locations in Dallas, TX and Atlanta, GA. Macy’s said it is continuing to shift its store fleet to meet the needs of changing consumer behaviors, with plans to open additional off-mall locations throughout 2022.

“Macy’s Backstage inspires customers to express their personal style through its offerings of quality merchandise and brands at great prices, which is why we look forward to bringing Macy’s Backstage into more of our local communities,” said Michael Hersh, Macy’s vice president of off-price. “We are especially excited to bring Backstage to our downtown stores in Chicago and New York City as the brand expands nationwide.”

For the expansion, Macy’s Backstage will hire a range of positions.