×
57 887
Fashion Jobs
MACY'S
Manager, Business Administration
Permanent · Boca Raton
MACY'S
Asset Protection Security Guard, Manhasset - Part Time
Permanent · Manhasset
MACY'S
Principal, Business Strategy- Private Brands
Permanent · New York
TJ MAXX
Loss Prevention Detective
Permanent · Holland
MARSHALLS
Loss Prevention Detective Marshalls Gahanna
Permanent · Gahanna
HOMEGOODS
Full Time Loss Prevention Detective Sacramento Area
Permanent · Roseville
SIERRA
Sales Floor Supervisor - ft
Permanent · Broomfield
TJ MAXX
Loss Prevention Customer Service Associate Tacoma
Permanent · Tacoma
TJ MAXX
Prattville lp Detective
Permanent · Prattville
TJ MAXX
Loss Prevention Detective Federal Way Full Time
Permanent · Federal Way
TJ MAXX
Loss Prevention Customer Service Associate Federal Way
Permanent · Federal Way
HOMEGOODS
D/C Loss Prevention Specialist - Weekend Shift
Permanent · Lordstown
TJ MAXX
70188-Lead lp Detective
Permanent · Rancho Cucamonga
MARSHALLS
30046-D/C Loss Prevention Specialist
Permanent · El Paso
MARSHALLS
Loss Prevention Detective
Permanent · Knoxville
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Warrensville Heights
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Warrensville Heights
MACY'S
Manager, Asset Protection - Multi Store
Permanent · Milford
MACY'S
Manager, Omni Operations
Permanent · Bay Shore
MACY'S
Security Engineer
Permanent · Johns Creek
MACY'S
Manager, Merchandise Execution
Permanent · Glendale
MACY'S
Asset Protection Security Guard, Green Acres - Standard Part Time
Permanent · Valley Stream
Published
Jun 21, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Macy’s launches discord channel, NFT series for 4th of July celebration

Published
Jun 21, 2022

Macy’s is taking its 4th of July Fireworks celebration to the Web3 frontier.

Macy’s launches discord channel, NFT series for 4th of July celebration. - Macy’s


The iconic retailer announced on Monday the launch of a new series of free NFTs (Non-Fungible Tokens) coinciding with the launch of a Discord channel, in celebration of the 46th annual Macy's 4th of July Fireworks. 

The NFT drop introduces 10,000 Macy’s Fireworks NFTs in Classic, Rare and Ultra Rare designs showcasing graphic elements from this year’s Macy’s 4th of July celebration. The NFTs will come with added utility including the ability to access Augmented Reality wearables that can be used on a selection of social media and video communications platforms.

Likewise, the new Discord channel will add to the company’s roster of social platforms where the brand engages with fans and customers.

“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” said Will Coss, executive producer of Macy’s 4th of July Fireworks. 

“These free Macy’s Fireworks NFTs will help attract a new set of fans with an easy to access implementation that democratizes this emerging space for a mass audience, while also embracing a digitally native audience with added utilities including Augmented Reality wearables.”

The retailer’s 4th of July celebration will be televised and will feature a 25-minute barrage of more than 48,000 shells and effects live in New York City.

Copyright © 2022 FashionNetwork.com All rights reserved.