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May 9, 2017
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Macy's launches exclusive CR by Cynthia Rowley summer collection

May 9, 2017

Macy's has announced an exclusive partnership with CR by Cynthia Rowley to sell the brand's playful and spirited summer collection.

CR by Cynthia Rowley. Photo: Macy's.

The 18-piece collection features lightweight tops, summery skirts, dresses, pants and bomber jackets designed to be dressed up or down for summer life.

As the designer explains, the exclusive collection includes "all my favorites for a wardrobe as fresh as the season."

The collection features a bohemian vibe executed through off-the-shoulder tops and ruffled, playful peasant dresses. It showcases a bold color pallet of pinks and summery flowers synonymous with Rowley's designs.

According to Macy's official release, the collection is designed to offer her "all the pieces she needs to live her best life through every moment of the season."

Stephanie Muehlhausen, Macy's vice president/ fashion director said of the designer, "Cynthia Rowley is renowned for her whimsical and feminine approach to fashion... Everyone looks forward to summer and we're excited to bring... Cynthia Rowley's signature joie de vivre that's perfect for the season."

As Cynthia Rowley has turned her name and designs into an uplifting and perky lifestyle brand, it is certain that Macy's is trying to seize her success in the face of the bleak retail landscape it is currently operating within.

The exclusive CR by Cynthia Rowley collection is available online now for a limited time as well as in 149 brick and mortar Macy's locations beginning on May 15. Price points range from $79 to $179.


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