Macy’s makes two changes to senior management as part of its customer engagement strategy

By

Dani Greene

Published
Feb 2, 2016

As part of its aggressive growth strategy based on shifts in shopping patterns and customer preferences, Macy’s announced two key senior executive changes. Among them, Macy’s promoted Peter Sachse to Chief Growth Officer. Sasche joined Macy’s last year as Chief Innovation and Business Development Officer. In his new position, effective immediately, he oversees all merchandising for Macy’s, Macy’s Backstage, Bluemercury and international expansion.
 

Justin McFarlane was appointed as Macy’s Chief Strategy, Analytics and Innovation Officer on February 1, leaving his position as senior vice president for corporate strategy at ANN, Inc. His new responsibilities include Macy’s strategic development, consumer customer research, data analysis, innovation and developing future new business opportunities.
 
Macy’s President Jeff Gennette said of McFarlane’s appointment, "Justin MacFarlane will expand our capabilities in strategy development and execution while adding significant new expertise in our ongoing quest to understand and respond to consumer behavior, as well as analyze our deep reservoir of proprietary data about how, when, where and why customers are shopping - both today and as we look into the future."

Macy’s Inc., a leading retailer headquartered in Cincinnati and New York City, operates about 900 stores in 45 states. The company also owns and operates Bloomingdale's, Bloomingdale's Outlet, Macy's Backstage and Bluemercury, as well as its e-commerce site.