×
83 887
Fashion Jobs
NORDSTROM
Asset Protection - Security Ambassador - Topanga
Permanent · Los Angeles
NORDSTROM
Asset Protection - Security Ambassador - Metro Pointe at South Coast Rack
Permanent · Costa Mesa
NORDSTROM
Asset Protection - Security Ambassador - nj Rockaway Commons rk
Permanent · Rockaway
NORDSTROM
Asset Protection - Security Ambassador - Southpark
Permanent · Charlotte
CENTRIC BRANDS
Account Executive - Accessories
Permanent · New York
CENTRIC BRANDS
Production Manager
Permanent · Los Angeles
ATHLETA
General Manager -Woodbury Lakes
Permanent · Woodbury
MICHAEL KORS RETAIL INC
ft Sales Supervisor, Houston Galleria
Permanent · Houston
NEW BALANCE
sr. Manager, Value Chain Business Operations
Permanent · Lawrence
L'OREAL GROUP
Packaging Operator ii
Permanent · North Little Rock
MACY'S
Asset Protection Detective, North Star Mall - Part Time
Permanent · San Antonio
MARSHALLS
70118-lp Detective
Permanent · Ann Arbor
HOMEGOODS
Loss Prevention Detective
Permanent · Lemont
SALLY BEAUTY CORPORATE
sr. Marketing Project Manager
Permanent · Denton
NORDSTROM INC
Manager, Product Management – Checkout
Permanent · Washington
NORDSTROM INC
Product Manager 2 - Inspection And Item-Prep
Permanent · Washington
NORDSTROM INC
sr. Product Manager – Loyalty Platform
Permanent · Washington
NORDSTROM INC
Project Manager ii - Digital Operations - Seattle, wa [Hybrid]
Permanent · Washington
ROSS STORES
Store Protection Specialist
Permanent · Victorville
ROSS STORES
Store Protection Specialist
Permanent · Champaign
ROSS STORES
Store Protection Specialist
Permanent · Wyncote
ROSS STORES
Store Protection Specialist
Permanent · Santa Ana
Published
Dec 12, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Macy's withdraws from China

Published
Dec 12, 2018

Macy’s is closing its online store on Tmall, Alibaba's Chinese-language B2C e-commerce platform, marking the department store's exit from the country. The e-store will stop all operations on December 31. 


Instagram @macys


The closing marks the department store's second major withdrawal from China, which houses one of the world's largest consumer markets, following the close of its Chinese-language e-commerce site Macys.cn in June.

The department store announced the end of its partnership with Fung Group's Fung Retailing Ltd in May. 

According to experts, Macy's lack of success in the Chinese market comes down to a combination of being distracted by the need to re-focus efforts on its native business, the lack of a physical presence in China, and an inability to integrate itself in a way that appeals to Chinese consumers in the country's crowded e-commerce market. 

“There was definitely a focus on getting the U.S. business turned around, and management wanted to be laser-focused on that challenge; the business was tough, they were closing stores, and they were focused on getting that fixed,” said Stephen Rector, president of Bakertown Consulting and a former employee of Macy’s in an interview with Digiday. Rector worked with Macy’s to develop its Chinese e-commerce operations throughout 2017 and 2018.

On top of the department store being unable to carry certain products in the Chinese market due to the limitations of local distributor partnerships, a specific shortcoming on Tmall came down to algorithms, which pushed Macy's ranking down in favor of single-category brands. 

“Tmall algorithms don’t help a department store — if you look at other stores on Tmall, they’re focused on one category,” Rector told Digiday. “For Macy’s, it was an uphill battle with the algorithm."

Despite this frustration, Rector said American retailers need not give up on Chinese expansion. 

“It’s a huge opportunity, but you have to have patience,” he said. “I would say [Macy’s exit] is disappointing; I understand why they did it, but for other retailers, it’s not a reason not to enter the market.”

Macy’s will now use its U.S. e-platform to ship to Chinese consumers.

Copyright © 2022 FashionNetwork.com All rights reserved.