×
101 791
Fashion Jobs
SALLY BEAUTY CORPORATE
District Manager
Permanent · Chattanooga
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Birmingham
SALLY BEAUTY CORPORATE
Field Sales Manager - Cosmoprof
Permanent · Washington
L'OREAL GROUP
Senior Manager, Marketing - l'Oreal Paris Global Marketing
Permanent · New York
L'OREAL GROUP
Senior Manager, Digital Content Product Manager - Luxe Digital Accelerator
Permanent · New York
L'OREAL GROUP
Manager - Customer Marketing (Cvs)
Permanent · New York
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Carlsbad
ULTA BEAUTY, INC.
District Manager
Permanent · Austin
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lone Tree
FOSSIL
Supply Chain Planning Analyst
Permanent · Dallas
MACY'S
Asset Protection Detective, Willowbrook - Full Time
Permanent · Wayne
MACY'S
Asset Protection Security Guard, Lakeside - Full Time
Permanent · Metairie
MACY'S
Asset Protection Detective, Village at Fairview - Full Time
Permanent · Fairview
MACY'S
Asset Protection Security Guard, Highlands of Flower Mound - Part Time
Permanent · Flower Mound
MACY'S
Asset Protection Security Guard, Northpark Center - Part Time
Permanent · Dallas
MACY'S
Asset Protection Captain, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Lakeside - Part Time
Permanent · Sterling Heights
MACY'S
Asset Protection Detective, Stanford - Part Time
Permanent · Palo Alto
MACY'S
Asset Protection Detective, Concord Sunvalley - Full Time
Permanent · Concord
MACY'S
Asset Protection Detective, Ridgedale - Part Time
Permanent · Minnetonka
MACY'S
Asset Protection Detective, Ballston Common - Part Time
Permanent · Arlington
MACY'S
Asset Protection Detective, Valley Fair - Full Time
Permanent · Santa Clara
Published
Dec 12, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Macy's withdraws from China

Published
Dec 12, 2018

Macy’s is closing its online store on Tmall, Alibaba's Chinese-language B2C e-commerce platform, marking the department store's exit from the country. The e-store will stop all operations on December 31. 


Instagram @macys


The closing marks the department store's second major withdrawal from China, which houses one of the world's largest consumer markets, following the close of its Chinese-language e-commerce site Macys.cn in June.

The department store announced the end of its partnership with Fung Group's Fung Retailing Ltd in May. 

According to experts, Macy's lack of success in the Chinese market comes down to a combination of being distracted by the need to re-focus efforts on its native business, the lack of a physical presence in China, and an inability to integrate itself in a way that appeals to Chinese consumers in the country's crowded e-commerce market. 

“There was definitely a focus on getting the U.S. business turned around, and management wanted to be laser-focused on that challenge; the business was tough, they were closing stores, and they were focused on getting that fixed,” said Stephen Rector, president of Bakertown Consulting and a former employee of Macy’s in an interview with Digiday. Rector worked with Macy’s to develop its Chinese e-commerce operations throughout 2017 and 2018.

On top of the department store being unable to carry certain products in the Chinese market due to the limitations of local distributor partnerships, a specific shortcoming on Tmall came down to algorithms, which pushed Macy's ranking down in favor of single-category brands. 

“Tmall algorithms don’t help a department store — if you look at other stores on Tmall, they’re focused on one category,” Rector told Digiday. “For Macy’s, it was an uphill battle with the algorithm."

Despite this frustration, Rector said American retailers need not give up on Chinese expansion. 

“It’s a huge opportunity, but you have to have patience,” he said. “I would say [Macy’s exit] is disappointing; I understand why they did it, but for other retailers, it’s not a reason not to enter the market.”

Macy’s will now use its U.S. e-platform to ship to Chinese consumers.

Copyright © 2021 FashionNetwork.com All rights reserved.