Mad Engine acquires streetwear brand LRG

By

Obi Anyanwu

Published
Apr 27, 2017

Mad Engine LLC announced on Tuesday that it has acquired streetwear brand Lifted Research Group, better known as LRG. The acquisition is Mad Engine's newest venture into branded apparel.

 
LRG was founded with the idea of bridging hip-hop and skateboarding, which hadn’t been done before at the time. The brand started in a warehouse in Santa Ana, California and helped change the landscape of young men’s fashion. The streetwear brand joins Mad Engine’s brand portfolio, which also includes Xtreme Worldwide in its international business division.
 
"In the months we have spent getting to know each other Mad Engine has shown a commitment to LRG's future. I am optimistic about this new chapter which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved," said LRG Co-Founder Robert Wright.

Founded in 1987, Mad Engine began as a small t-shirt supplier in Southern California before becoming a global licensed apparel wholesaler. The company gained full vertical capabilities over the past 30 years and diversified its product offerings by launching female apparel and adult loungewear/underwear divisions, in addition to its male/kids apparel business.
 
"The Mad Engine team is excited about the opportunity to bring LRG on board. It is a brand many of us grew up wearing and have supported over the years and feels like a natural fit for our first venture into branded apparel," said Danish Gajiani, CEO of Mad Engine.

"The experience of the LRG team and sound infrastructure will serve as a solid foundation and platform to launch the branded division and bring on many additional brands in the future."