87 206
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · CLERMONT
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · DACULA
KOHLS
Technical Project Manager, Remote
Permanent · MENOMONEE FALLS
NAVY EXCHANGE
Vending Operations Clerk PT
Permanent · FALLON
NAVY EXCHANGE
Director, Facility Design %26 Construction
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i And Level II) - Various Categories
Permanent · VIRGINIA BEACH
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
Published
Oct 15, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Madewell partners with ThredUp to sell upcycled denim

Published
Oct 15, 2019

Denim and apparel brand Madewell is furthering its commitment to sustainability through a new initiative with online thrift store, ThredUp.


Instagram @madewell


The collaborative initiative, dubbed ‘The Madewell Archive', is a collection of refurbished pre-owned jeans that J.Crew-owned Madewell sourced from ThredUp, according to multiple reports. The upcycled jeans will be priced at $50 per pair, and will be available at select Madewell stores in Austin, Chicago, Nashville and New York City starting October 14, and at select stores in California beginning November 1.

"At Madewell, we're on a mission to create the longest, most sustainable lifespan for our denim, whether you're purchasing a new pair that are made through sustainable practices or recycling old ones through our longstanding denim recycling program," Anne Crisafulli, head of merchandising at Madewell, told Fashionista. 

Prior to its newest initiative, Madewell boosted its eco-friendly image through its ‘Blue Jeans Go Green’ denim recycling program, an initiative launched in 2014, which gives customers $20 off a new pair of jeans after donating any old pair. 

The initiative follows the September announcement that Madewell plans to separate from parent company J.Crew Group, Inc. and file for an initial public offering (IPO). The split comes as J. Crew continues to struggle with widening losses. For the second quarter ended August 3, 2019, Madewell reported sales of $139.7 million, a 15% increase from the previous year, while the J.Crew brand’s revenues of $399.1 million reflected a decrease of 7%. Comparable sales increased 10% at Madewell and declined 4% at J.Crew.

The Madewell split, meant to give the brand the solo space to flourish as the popularity of denim continues to soar, follows similar spin-offs like that of Kontoor Brands, which operates Wrangler and Lee, from VF Corporation, a separation which was finalized in May of this year. 

ThredUp has previously participated in partnerships with brands including Reformation, Macy's and J.C. Penney, and the company is only set to grow after receiving $175 million in funding back in August

Opening its first physical store in 2017, ThredUp plans to open more than 100 locations in the future.

Copyright © 2024 FashionNetwork.com All rights reserved.