Magic to make New York debut this September

By

Jennifer Braun

Published
May 27, 2021

Informa Markets, the owner of fashion shows including Magic and Coterie, has announced the debut of a new, twice-annual women’s and children’s East Coast market event, in New York. 

Magic New York will be hosted on September 19-21, 2021 at the Jacob Javits Center, at the same time as the flagship Coterie event. The event will feature brands previously available at Fame, Moda, Children’s Club and Sole Commerce, and will serve new and differentiated market segments from Magic’s flagship event in Las Vegas, including key fashion and apparel markets on the East Coast.

Expansion into this market will provide retailers with broadened opportunities to discover new brands and products as well as increased avenues to explore and expand private label options at lower minimums. Meanwhile, brands will benefit from access to a larger audience of retail buyers to open new accounts and expand into new territories. 

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Magic New York will feature a cohesively merchandised collection of apparel, footwear, and accessories brands on 'Level 1' of the convention center. It will showcase a variety of categories, such as Young Contemporary, Sportswear, Trend, Footwear, Accessories and Children’s. The experience will also be home to curated activations and networking events, as well as educational sessions featuring notable industry thought leaders. 

“Presenting a focused edition of our flagship Las Vegas event in a new, key market is part of our aim to generate more diverse avenues of connection and commerce for our community,” said Jordan Rudow, VP of Events at Magic. 

“While offering the same comprehensive selection of brands and categories previously showcased at our New York based events, Magic’s expansion and new home in the New York market will gather a larger cross-section of the industry, giving our buyers the ability to shop a wider selection of brands and at a variety of price points.” 

Magic’s previously announced flagship event, Magic Las Vegas will return on August 9-11, 2021 at the Las Vegas Convention Center. More detailed information on scheduled programming and curated onsite events in New York will be released in the coming months.