Maison Lejaby’s acquisition finalised, Thierry Le Guénic becomes new general manager
today Jul 11, 2019
Finally, the acquisition of Maison Lejaby is a done deal. In spring, exclusive negotiations began between the Impala investment fund, owner of lingerie label Maison Lejaby since 2012, and French investors Stéphane Collaert and Thierry Le Guénic. FashionNetwork.com has now learnt that the acquisition was finalised at the end of June. The French lingerie label is therefore about to begin a new chapter in its history.
The new owners, who also bought sportswear label Chevignon last March, backed by the Royer group, are taking direct control of business at Maison Lejaby, as they did at Chevignon. A few days ago, Le Guénic in fact was appointed general manager of Maison Lejaby.
A former director of other fashion labels, notably Smalto from 2008 to 2014, and Vanessa Bruno from 2014 to 2017, Le Guénic will therefore be wearing the hats of both owner and general manager.
For the time being, Maison Lejaby will not issue any comment since, according to FashionNetwork.com sources, it has started an internal audit, but the main guidelines of the label's relaunch, which led to its revamp in the last few seasons, seem to be confirmed.
Maison Lejaby’s image and style are in the hands of Pascale Renaux since 2016, and she is supported by Valérie Delafosse (formerly with Erès) for swimwear, a line that was relaunched two years ago.
In 2017, the last year for which results were published, Maison Lejaby generated a revenue of €18 million via nearly 500 retailers worldwide.
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