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By
AFP-Relaxnews
Published
Jul 20, 2015
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Malgosia Bela, Jason Wu's muse for the fall 2015 collection

By
AFP-Relaxnews
Published
Jul 20, 2015

Luxury label Jason Wu has enlisted the talents of the famous Polish model for its fall 2015 collection, "The New Establishment". A fresh twist on sophisticated classics inspired the new advertising campaign.


Malgosia Bela poses for Jason Wu's fall 2015 campaign. ©Inez & Vinoodh pour Jason Wu


Following recurring installments of the "Supermodel Supper Club" advertising campaign, which to date has featured modeling superstars Stephanie Seymour, Christy Turlington, Karen Elson and Adriana Lima, Jason Wu marks a shift with his fall 2015 collection, entitled "The New Establishment".

While previous campaigns were shot in iconic restaurants, the latest shoot has a hotel for a backdrop. Wu didn't settle for just any location, however, as the photo shoot took place in the majestic setting of the Baccarat Hotel & Residences in Manhattan.

The only constants throughout the various installments of the campaign have been the photographers with whom Wu has collaborated. Once again, he has turned to the masterful eye of Inez van Lamsweerde and Vinoodh Matadin to immortalize his fashion brand's collection.

Polish supermodel Malgosia Bela stars in the campaign for this latest collection, which celebrates new classics. The monochrome looks are turned out in an understated palette of neutrals, such as brown and black.

Malgosia Bela has recently appeared in advertising campaigns for a host of prestigious brands including Lancel, Harrolds, Gucci, Club Monaco and Escada.
 

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