×
77 811
Fashion Jobs
BANANA REPUBLIC
General Manager - st. Augustine Premium
Permanent · ST. AUGUSTINE
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Akron
ROSS
Store Protection Specialist
Permanent · Hamilton Township
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · Raleigh
MACY'S
Manager, Merchandise Execution
Permanent · Grapevine
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Hanes
Permanent · Winston-Salem
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Mall at University Town Center Sarasota
Permanent · Sarasota
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Livingston
Permanent · Livingston
ABERCROMBIE KIDS STORES
Abercrombie Kids - Brand Representative, Memorial City
Permanent · Houston
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Marketstreet Lynnfield
Permanent · Lynnfield
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Shops at Lacantera
Permanent · San Antonio
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Tysons Corner
Permanent · McLean
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Burlington
Permanent · Burlington
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Mall of New Hampshire
Permanent · Manchester
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Rockingham Park
Permanent · Salem
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Dartmouth
Permanent · Dartmouth
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Holyoke
Permanent · Holyoke
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, West County
Permanent · Des Peres
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Arbor Place
Permanent · Douglasville
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Savannah Outlets
Permanent · Pooler
ABERCROMBIE AND FITCH CO.
Part/Full-Time Fit Consultant (Size 4)
Permanent · Columbus
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Avenue Murfreesboro
Permanent · Murfreesboro
Published
Jan 16, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Manchester is UK sneaker capital, Nike is key brand says study

Published
Jan 16, 2019

​Any sneaker business seeking to boost its sales in the UK should be focusing on Manchester above all other cities. That's the takeaway from a new study from casual footwear retailer The Sole Supplier.


The Sole Supplier



It looked at Britain’s 20 largest cities and ranked them for their sneaker culture, judging the quality of their shoe shops, search traffic for popular trainers on Google, hype around new releases and the number of visitors to its own website.

Manchester was the clear leader with an 8.49 score out of 10. London was only in second place and was some way behind, scoring 5.77. Nottingham and Newcastle-upon-Tyne came next (5.43 and 5.41 respectively) with Liverpool in fifth place, scoring 4.82. The rest of the top 10 were Belfast, Glasgow, Birmingham, Sheffield and Coventry with none of them scoring less that 4.07.

The company said that Manchester’s leading position was boosted by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London had failed to take the top spot as it was “let down mainly by the quality of its shoe shops.”

In fact, the top ranked city for the quality of its shoe shops was Belfast with a perfect score of 10, although it was dragged down in the overall ranking by low hype around high-heat releases.

Sole Supplier also said that Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, such as the Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

Meanwhile, further down the league table, Edinburgh just missed out on a top 10 place, while Bristol and Leeds came next and both scored less than 4. Leicester, Cardiff, Brighton, Sunderland, Bradford and Hull all managed a weak score between 2.22 and 2.72 but bottom-ranked Stoke on Trent only managed 1.83.

Sole Supplier CEO George Sullivan said: “The UK has become a nation of sneakerheads as streetwear becomes the era-defining style. When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018, based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey.”

Copyright © 2023 FashionNetwork.com All rights reserved.