Mango accelerates U.S. expansion with four new openings
Mango is accelerating its expansion in the U.S. In the course of the first half of 2021, the Spanish label plans to open four new stores in the country: two in New Jersey, one in New York City and another in Florida.
“In the last few years, we have been energetically growing our online sales, and investing in our brand image in the U.S. The next step was to accelerate the speed at which our physical presence was expanding, an objective we are set to achieve with these new openings,” said Daniel López, Mango’s head of business development and franchising.
All of Mango's four new U.S. stores will be located in shopping malls. Two stores will open in the Menlo Park and American Dream malls in New Jersey; another in the Roosevelt Field mall in New York; and the fourth at the Deadfield shopping mall in Miami, Florida.
Mango first set foot in the U.S. in 2006, and in recent years it has upped its efforts to strengthen its position in the country. Among Mango’s milestones, the renovation of the store in SoHo, New York, in 2017, and the deal struck with Macy’s in 2019 to broaden the label's e-tail footprint in the country. The agreement also included the opening of three concessions within the department store chain’s New York branches.
Besides these retail initiatives, and on a more strategic plane, Mango made a major investment in 2019 by sponsoring the famous MET Gala in New York. It has also started collaborating with globally recognised U.S. influencers like Leandra Medine, with whom Mango launched a capsule collection last year.
Having boosted its brand image and awareness in the U.S. market, Mango is now preparing to broaden its direct retail footprint in the country in the first half of 2021.
Mango, founded in 1984 and based in Barcelona, is one of the world's leading fashion groups. It has a presence in over 110 countries and, in the 2019 financial year, it recorded sales for €2.374 billion. Of these, 24% were generated via the online channel, one of the label's growth drivers. On the occasion of Mango’s 20th anniversary, Elena Carasso, the label's e-commerce and client director, said that the online channel is set to reach the €1 billion revenue mark in 2021.
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