Mango accelerates US expansion with 15 store openings planned for 2023
To commemorate the first anniversary of its flagship store opening on Fifth Avenue in New York, Mango has announced plans to continue expanding in the United States with the opening of 15 new stores for 2023. The Spanish fashion group aims to strengthen its presence in key regions like Florida, and establish its footprint in previously untapped states such as Georgia, Texas, and California.
Mango is planning to expand its presence in the United States this year, with a focus on the west and south regions of the country. Some of the new openings planned for the coming months include shopping centres such as The Shops at La Cantera in San Antonio, Galleria Dallas in Dallas, La Plaza Mall in McAllen, Memorial City Mall in Houston, and Baybrook Mall in Houston.
The Barcelona-based company will also arrive in California with store openings in the Glendale Galleria in Glendale and Fashion Valley in San Diego shopping centres. In addition, it will add four stores to shopping complexes in Los Angeles, including in Brea Mall, Victoria Gardens, Los Cerritos and Beverly Center in Beverly Hills.
All these new stores will showcase the company's 'New Med' interior design concept, which incorporates warm, neutral tones and traditional, handcrafted and natural materials, such as wood, marble, esparto grass, and leather, to reflect Mango's Mediterranean origins.
In the United States, Mango's focus for its 2023 openings will primarily be on its women's collections, except for its new store in Georgia. This location, situated in Atlanta's Perimeter Mall and spanning 570 square meters, will also distribute the brand's men's collections.
As part of Mango's expansion plan in the United States, the brand aims to increase its number of stores to 40 by 2024. This upcoming fortnight of store openings is a key part of achieving this goal, as Mango seeks to make the United States one of its top five markets in terms of revenue. To achieve this, Mango will continue to focus on both retail expansion and its online presence, including its own online store and its partnerships with various marketplaces.
"The opening of these stores in 2023 marks a significant milestone towards achieving Mango's expansion objectives in the United States, which is one of our primary markets for the upcoming years. This will also enable us to reinforce our brand presence in the country," said Daniel Lopez, the company's director of expansion and franchising.
Mango entered the U.S. market in 2006 and increased its commitment to the country in 2017 with the renovation of its SoHo store in New York and a partnership with Macy's to expand its online presence.
In 2021, Mango opened four new stores in the United States in New Jersey, New York, and Miami. The company's expansion plan continued with the opening of its flagship store on Fifth Avenue in May 2022, followed by three additional stores in Florida. As a result, Mango closed out the year with a total of 12 stores in the U.S. market.
The Barcelona-based company has just unveiled a plan to expand in the United Kingdom, adding to its presence in 115 markets worldwide with 2,566 stores. The company achieved record-breaking sales of €2.688 billion in 2022, marking a 20.3% increase from the previous year.
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