×
71 450
Fashion Jobs
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Parma
MACY'S
Asset Protection Detective, Burbank Town Center - Full Time
Permanent · Burbank
MACY'S
Asset Protection Detective, Chesterfield Town Center - Part Time
Permanent · Richmond
MACY'S
Asset Protection Security Guard, Smith Haven - Part Time
Permanent · Lake Grove
MACY'S
Asset Protection Detective, Fair Oaks Mall - Part Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Fairfield Solano - Full Time
Permanent · Fairfield
MACY'S
Asset Protection Detective, Pearlridge - Part Time
Permanent · Aiea
MACY'S
Asset Protection Detective, Fair Oaks Mall - Full Time
Permanent · Fairfax
MACY'S
Asset Protection Detective, Security Square - Flex
Permanent · Baltimore
MACY'S
Asset Protection Detective, Southcenter - Part Time
Permanent · Seattle
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
MACY'S
Beauty Account Coordinator
Permanent · Miami
MACY'S
Asset Protection Detective, Culver City Center - Full Time
Permanent · Culver City
MACY'S
Asset Protection Security Guard, West Covina - Flex
Permanent · West Covina
MACY'S
Asset Protection Detective, Dadeland - Full Time
Permanent · Miami
MACY'S
Loss Prevention, South Portland - Part Time
Permanent · South Portland
MACY'S
Asset Protection Officer
Permanent · North Jackson
MACY'S
Asset Protection Security Guard, Market by Macy's, Southlake Town Square - Full Time
Permanent · Southlake
MACY'S
Asset Protection Security Guard, Roosevelt - Part Time
Permanent · Philadelphia
MACY'S
Multi-Store Detective, Manhasset - Full Time
Permanent · Hicksville
MACY'S
Asset Protection Detective, Carousel Center - Full Time
Permanent · Syracuse
Published
Mar 11, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Mango campaign draws on customer choices via social media

Published
Mar 11, 2020

Mango has launched its latest campaign for the spring/summer 2020 season with photographer Glen Luchford shooting Anna Ewers, Rebecca Leigh Longendyke, Vittoria Ceretti, Kit Butler and Hamid Onifade for the images and video. Ewers and Longendyke also featured in the retailer’s Shared Moments campaign for autumn/winter 2019 and the new campaign continues the theme.


Mango



The company said the Shared Moments theme reinforces the concept of togetherness and focuses on community spirit “through a video and images that extol the virtues of the intimacy and naturalness of shared moments, celebrating a moment of true complicity and at the same time, the expression of one’s self”.

Luchford created a 1970s-inspired look and feel that was photographed in the Mexican cities of Valladolid and Merida. But the story behind the campaign also drew on the opinions of the brand's customers.

As with many campaigns these days, there was a drive to get consumers involved. Under the slogan Look. Participate. Decide, Mango’s creative team launched “a pioneering project in which over 11 million followers of the brand can choose some of the garments the models have worn during the campaign, as well as interacting with them with amusing decisions relating to the trip to Mexico and the moments shared with the others”.

Via Instagram, the brand’s followers have also had a part to play in which garments and accessories in this new collection are being sent to the stores.

The company also said that all of the garments in the women's collection have been created with 100% sustainable fabrics.
 

Copyright © 2022 FashionNetwork.com All rights reserved.