Mango continues to diversify with fragrances, body care drop
Mango continues to expand its product range. After entering the activewear category at the end of last year, and heralding the imminent launch of a home decoration line, the Catalan fashion label is moving forward with its product range expansion by launching of a new fragrance line that includes bodycare products.
In the past, Mango had occasionally featured individual fragrances in its range but, as the label explained to FashionNetwork.com, “the current launch means Mango is committed to this product category with a comprehensive product range.” For the group headed by Toni Ruiz, the initiative is “bigger” than any previously undertaken in the category.
The Barcelona-based fashion label will drop its new line of fragrances for men and women in April. Inspired, according to Mango, by the Mediterranean “as a culture and way of life,” the perfumes will be consistent with the new store concept the label is introducing in several of its flagship stores this spring.
“We wanted to create a complete collection that reflects our character, scents that will transport [consumers] to places, occasions and sensations typical of our Mediterranean culture,” said Jan Rivera, Mango’s global head of creative & image.
12 Mediterranean scents for women and men
The fragrances are presented in a 100 ml format, and feature two sets of six perfumes each. The first set, called ‘A Mediterranean Journey’, consists of men’s perfumes suggestive of travels to places like Formentera or Santorini, through olfactory notes of amber, cardamom, bergamot, leather and saffron.
The women’s set, called ‘Mémoires de la Méditerranée’, consists of six perfumes (La Fiesta, Hédonisme, Dolce Far Niente, Croisette d’Azur, Près du Soleil and Giornata Perfetta), which hints at tradition seen through the prism of special occasions, and includes floral and fruit notes like orange blossom, sambac jasmine and peony, as well as woodier ones like sandalwood and moss. All the perfumes are priced at €19.99.
The fragrance line has been developed in parallel with a range of body care items, including shampoo, bath gel, hand cream and body moisturiser, available at prices ranging from €7.99 to €12.99.
Mango’s fragrance line will be commercialised via the label’s e-shop, and also through select Mango stores: these include all the Mango shops in Spain, and Mango stores in some 20 European countries, among them Germany, France, Portugal, Italy and Sweden.
Mango was founded in 1984, and currently operates a retail area of 803,000 m2 across more than 110 countries. The group closed the 2019 financial year with a 22.4% slump in revenue, down to €2.374 billion.
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