Mango cuts dividends by 35% as online sales increase by 48%

The Spanish brand has announced a 35% dividend cut for its shareholders after reporting a net profit of €77.8 million in 2014, down 14% from €91.1 million in the previous year.

According to the retailer’s 2014 Sustainability Report, Mango’s founder and its largest shareholder Isak Andic will receive €50 million in dividends, a lower figure compared to the €78 million he was paid in 2013.

Mango ended its 2014 with a €2 billion turnover, up 9,3% from the previous year,
and an EBITDA of €223 million.

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The retail chain’s report also revealed Mango’s sales in Spain rose by 16% to €375 million, while overall European sales reached €843 million, rising 4% from 2013. The company also reported a 12% worldwide turnover growth to €797 million.

E-commerce accounted for 9,1% of Mango’s total turnover in 2014, said the Spanish clothing chain which grew in 2014 by 48% in sales to €183 million. The firm currently operates online sales in 76 countries, of which 12 were created in 2014.

The label also doubled its online sales from smartphones as it introduced a new app to support its omnichannel offering. In 2014 Mango achieved a new record by reaching nearly 2 billion page views.

“We will continue to invest in improving our online services” said Mango’s Vicepresident Jonathan Andic. “The development of our mobile app and our website has enabled online sales services in 76 countries. Our goal for 2015 is to expand our services to a number of countries either directly or through local partners,” he informed.

The Andic family is also looking to strengthen Mango’s “superstores” concept in their brick-and-mortar stores, following a plan that has already begun to change the brand’s retail image. In 2014 Mango opened 43 new concept stores.

Mango is Spain’s second largest exporter of fast-fashion after Zara, producing more than 5,500 designs a year. The retail chain currently employs over 15,700 people worldwide.