Mango launches dedicated website for the Middle East
Mango continues to adapt its international websites to local specificities. The Spanish womenswear brand has adapted its website and ecommerce offering to the Middle East, one of its largest markets.
The new Arabic version features improved navigation, usability and updated design.
Mango launched its ecommerce website in the Middle East in 2013, and the region has quickly become one of the most important for the brand accounting for 7% of total turnover. To cater to local customers, Mango has a Special Collections Department which designs exclusive pieces in line with the cultural and religious norms of countries in different regions.
The department has been adapting Mango’s designs for over 10 years, and was responsible for the brand’s Ramadan collection launched in 2016.
The new website also offers new payment options, including payments via virtual wallets. These payment services are widely popular in the Middle East, as they allow users to store funds online and access to them at any time and from any device.
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