×
27 905
Fashion Jobs
NIKE
Product Owner – General Accounting
Permanent · Beaverton
NIKE
Marketplace Operations Consumer Moments Manager
Permanent · Beaverton
NIKE
Lead Technology Business Consultant
Permanent · Beaverton
NIKE
Air mi Product Manager, Innovation, Design And Development
Permanent · Beaverton
H&M
District Manager
Permanent · New York
VICTORIA'S SECRET
Regional Manager - Victoria's Secret - East Central
Permanent · Glen Burnie
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - 20Hrs - Columbus Outlet Center - Columbus,oh
Permanent · Columbus
CLINIQUE
Retail Beauty Sales Manager - Clinique - 35 Hours - International Mall - Miami, fl
Permanent · Miami
NIKE
Software Engineering Manager, Consumer Direct Finance
Permanent · Beaverton
NIKE
Logistics Supply Chain Test Analyst
Permanent · Beaverton
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Houston
ESTÉE LAUDER
Executive Director, Product Marketing, Estee Lauder & Aerin Beauty na
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Coordinator - Fort Lauderdale And Palm Beach, fl
Permanent · Palm Beach
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - 35 Hours - North Georgia Premium Outlets - Dawnsonville, ga
Permanent · Dawsonville
NIKE
Lead IT Security Engineer - Encryption
Permanent · Beaverton
CLINIQUE
Retail Beauty Sales Manager - Clinique - 40 Hours - Fashion Center - Northridge, ca
Permanent · Los Angeles
NIKE
Security Officer
Permanent · Saint Charles
CONVERSE
Converse Factory Store - Store Manager - Little Rock, ar
Permanent · Little Rock
PINK
Brand Operations Manager-Market Place
Permanent · Champaign
NIKE
Marketplace Operations Business Analyst
Permanent · Beaverton
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Columbus
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Washington

Mango teams up with Macy's to drive online growth in the U.S.

Translated by
Barbara Santamaria
Published
Jun 20, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Spanish fashion brand Mango is putting the U.S. market at the centre of a new strategy. Earlier this month, the company announced a partnership with Hangzhou Jingzhe Clothing to grow in China and now Mango is expanding its presence in North America through a new tie-up with American retailer Macy's, FashionNetwork.com can reveal.


Mango's store in New York City - Mango


The move will see Mango strengthen its online presence in the U.S. and Canada by collaborating with a department store, mirroring a model it launched in Spain between El Corte Ingles and its Violeta sub-brand. From August, the brand’s women's collection will be available to purchase on Macy’s website, as well as through Mango's online store.

Additionally, the online launch will be supported with a bricks-and-mortar activation that will include the opening of three concessions in Macy’s stores in New York at the retailer’s Herald Square, Staten Island and Roosevelt Field branches. According to the clothing brand, the physical spaces will support the online launch, with e-commerce taking priority.

Currently, the company -- founded by Isak Andic -- has only one standalone store in the U.S. The 700-square-metre store located at 561 Broadway Avenue in the heart of SoHo opened in 2006, and reopened again in 2017 following a refurbishment. And the brand doesn’t rule out opening a further shop in New York or Miami in the future, given its key focus on the U.S. market and the declining rent prices. But, it would only consider opening a flagship store, with a large unit in a prime location, according to sources.

This is not the first time Mango has partnered with an American retailer, having launched a series of concessions with department store chain J.C. Penney in the early 2000s. Their collaboration came to an end in 2015. Online, the Spanish firm is also available via Lord & Taylor, Amazon and Canada’s Hudson’s Bay, with the latter recently announcing a distribution agreement involving concessions in up to seven cities, including Toronto, Montreal and Vancouver.

At the end of the last financial year, Mango had 2,190 stores across 110 countries, and a trading area of 800,000 square metres. The brand has recently revealed a 1.8% increase in revenue to 2.23 billion euros in 2018, however its full results will be revealed by the Barcelona-based retailer in August.

Copyright © 2020 FashionNetwork.com All rights reserved.