Mango to try its hand at kids, sportswear and lingerie

By

Anaïs Lerévérend

Published
Dec 14, 2012

Is Mango looking to become a one-stop-shop? All we know is that the Spanish brand is diversifying. After the launch of the Touch line in 2006 and H.E in 2008, the company apparently has new projects in the works. Though the group has yet to issue a press release, an internal source has announced to the Spanish press that there will be several new releases in the coming seasons.

The end of 2013 should see the launch of Mango Kids, while there is talk for an additional line, Mango Young, aimed at teenagers. Finally, the group will be offering a selection called “Sports & Intimates”.

The Spanish retailer dabbled in lingerie in 2008 but the venture wasn’t continued. For the other new lines, Kids and Teenage apparel is something Mango has never done. It seems as though Mango are also looking to diversify through its licensing agreements, having just announced its first partnership with glasses-maker, Opticalia.

Mango is continuing its global expansion, with 2400 stores already under its belt. The strategy seems to be paying off with the brand so a 20% rise in revenue this year to 1.7 billion euros.