Mango has just launched a new store concept called Wabi. The latter is already present in 70 out of the 1,900 boutiques operated by the Spanish brand across 105 countries.

Mango - "Wabi" concept

Wabi, which comes from the Japanese word meaning ‘rustic simplicity’, consists of a “raw” interior design with walls in different colours and textures, such as stone and micro-cement, and a unique play of lights. This new concept is primarily intended for new boutiques and existing ones in need of renovation.

Mango - "Wabi" concept

Four Mango stores in France (Bourg-en-Bresse, Nancy, Avignon and Vélizy) have already undergone the transformation, as well as various other ones in 27 countries, including Spain, England, Germany, Turkey, China and Cambodia.