Manhattan Beachwear partners with F1-Generation GmbH for European distribution

Manhattan Beachwear Inc, a US swimwear manufacturer, has announced a partnership with F1-Generation GmbH to represent Manhattan Beachwear's brand portfolio in all 23 major EU territories. F1-Generation will represent the firm’s 16 proprietary brands, initially launching Lauren Ralph Lauren and Polo Ralph Lauren at Paris Swim Show.

The partnership between the two companies has been effective since June 1, 2017.

F1 maintains accounts in all key department stores, online retailers and better specialty stores throughout Europe.

"We are very pleased to have partnered with a world class European distributer in F1 Generation and look forward to the execution of one of our mutual strategic initiatives," said Kevin F Mahoney, president and chief executive officer of Manhattan Beachwear.

F1 Generation is a privately held company owned by Andreas Huettenhoelscher and has been distributing in Europe for 15 years. The Cologne, Germany based company distributes more than 30 brands with a special concentration in swimwear and intimate apparel. Besides their offices in Cologne the company has subsidiaries in the UK and Spain.